Egyptian street food in Maidstone
Pharaoh’s
Food
A bold food brand and frictionless pickup experience, bringing Egyptian flavour into a warm, modern digital storefront.
Independent developer · United Kingdom
Digital products.
Built with intent.
Product design✦
Web development✦
Desktop software✦
Brand systems✦
Product design✦
Web development✦
Desktop software✦
Brand systems✦
Selected work · 2026
Built for the real world.
Three different products, each shaped around a distinct audience, problem, and visual language.
Pharaoh’s
A smarter companion for Rust
RustBuddy
Live raid alerts, smart-device control, team intelligence and defence automation across Windows, Android, Discord and in-game chat.
Windows, precisely tuned
OptiTweaks
A premium Windows utility that brings performance tuning, backups, diagnostics and gaming-focused controls into one considered interface.
How I work
Less noise.
More signal.
Find the sharp edge
Start with the real problem, strip away assumptions, and define what deserves to exist.
Make it feel inevitable
Align product, interface and brand until every decision feels like it belongs.
Ship the whole thing
Build for real devices, real people and real constraints—then keep improving what matters.
Have something worth building?